You're Too Late, the Workshop Already Took Place.

The Next Best Thing to Being There is Owning the Audio and Videos of this One-of-a-Kind Workshop.  That's 15 Hours of Great Content that You Can Watch in the Comfort and Privacy of Your Own Home or Office.  Click The Play Button Below to Learn More


To Learn More Click Here: The Masters Of Social Media


10 Experts, Authors and Speakers Reveal Their Secrets on How to Harness the Power of Social Networking to Drive Traffic to Your Website, Generate Leads, Build Brand Awareness and Increase Your Sales!



From the desk of: David Carleton

San Diego, CA

Dear Business Professional:

Ever get an e-mail from a friend or colleague asking you to join LinkedIn™  but didn't know what it was or why they were asking you to join?  Did you know that Facebook™ and YouTube™  are more than just websites that high school and college kids spend their time on?  Have you ever heard of Twitter™ Digg™  and Squidoo? 

If these words or websites are not in your current marketing vocabulary, then you and your company are missing out on one the most important Internet phenomena since e-mail.  I kid you not.  If you are not taking advantage of what some experts are calling the Social Media Revolution, then you are missing out on the #1 opportunity to significantly grow your business, bar none!

Some refer to it as Web 2.0, others as grass roots media.  Regardless of what you call it, it’s powerful.  How powerful?  6 of the top 10 websites are social media sites with combined monthly visits approaching 1 Billion.  That’s Billion with a “B”. These include YouTube,, Facebook, MySpace, Wikapedia, and Blogger. 

The first Increase Sales With Social Media Workshop was held in San Diego.  This one-day event was so successful that we decided to create an even larger 2-day workshop by adding more speakers and new/different content so that even more people could take advantage of introducing social media marketing into their business.

What is Social Media Marketing and How is it Different Than Traditional Marketing Strategies?

Marketing is no longer a one-way conversation.  Consumers are talking back in record numbers and giving their opinions on everything.  From politics, to music to what they buy and who they buy it from.  Almost anyone can now produce and publish articles, pictures and video and send it out to a global audience within a matter of seconds with the simply push of a button…and for zero cost!

Social media marketing is a method of promoting your brand, product, service or company by making your presence known via a variety of social media networks.  Social media marketing is much more viral than traditional forms of marketing because users now become content producers by posting blogs, writing articles, leaving short comments and messages. This relatively new marketing allows you to enter the minds of your consumers and prospects and have a real conversation and/or tell them a story about your company, products or services.

The bottom line is that consumers trust referrals from friends more than they trust advertising.  In this case, friends are those they’ve met and built a relationship with within their specific community or network.  And even though they’ve never met, a bond and level of trust has been built up over time and multiple interactions and "conversations".

Click Here to Register

.Are There Different Types of Social Media?

Yes there are.  And although the technology is still evolving, most experts agree that social media can be broken down into 8 different categories and we'll be discussing them all.

  • Social Networking - sites like MySpace and Facebook

  • Business Networking - sites like LinkedIn and Ryze

  • Social Book Marking - sites like and StumbleUpon

  • Content Voting - sites like Digg and Reddit

  • News Aggregation - sites like Technorati and Newsvine

  • Directories - sites like Wikipeida and Prefound

  • Video Sharing - sites like YouTube and Metacafe

  • Photo Sharing - sites like Shutterfly and Flickr

Listen to What Just a Few Attendees of the 2008 Social Media Workshop Had to Say




Click Here to See Even More Testimonials

Who Uses Social Media?

You do!  That’s right.  You are already using or participating in social media whether you realize it or not.  Ever look up old friends on, read a blog, watch a YouTube video or look up a definition on Wikapedia?  Congratulations, you are part of the social media revolution!

And guess what, so are your current and prospective customers.  A recent survey by Pew Research found that the proportion of Americans using social networking sites increased from 7 – 22% since 2005.

Before I Go Any Further, Let Me Take a Moment to Shatter a Few Myths About Social Media

Social Media Myth #1

Social Sites Are Just For Teenagers

Nothing could be further from the truth.  While there are some sites like MySpace and others that were originally created to cater exclusively to teenagers, many of them are now attracting older participants.

And although there are literally thousands of social sites out there today, once you determine the goals and objectives of your social media efforts, you’ll be able to narrow down the list to a select few that will concentrate on your target market.  


Social Media Myth #2

Social Media is Just a Fad - It Will Pass

When the Internet first arrived on the scene, it was all about providing information and selling "stuff".  And while that is still a large part, Web 2.0 is all about users interacting with each other and consumer generated content.

When 6 out the top 10 websites in the world are social sites and they are getting 1 billion visitors a month and growing, I guarantee this is not a fad. This is Web 2.0, the future!  And the best part is, that you have the opportunity to learn about it and get involved in it while it is still relatively new.  


Social Media Myth #3

Social Strategies Are Just for Big Companies

The Internet is the great equalizer.  You are what your customers and prospects see, hear and read on line. 

If you make great products or provide great services and you can reach the right audience through a compelling social media strategy, then your company will benefit with more exposure, higher brand awareness and of course increased sales.

My advice is not to worry about what the big boys are doing, do what you need to do to grow your business and believe me you need to be doing social media marketing.  Social media is a great “guerrilla marketing” tool that you can take advantage of and start reaping the benefits from very quickly.


Social Media Myth #4

Social Media Marketing Will Cost a Lot of Money to Implement

The good news is that creating and implementing a social media-marketing plan does not have to cost a lot of money.  As a matter of fact most social media websites cost nothing to join.

Now don’t get me wrong, as with anything, you’ll certainly have to devote an adequate amount of time and resources to be effective, but in actual hard dollars and cents, your investment can be quite minimal.


Social Media Myth #5

Social Media Marketing is Primarily Used for Finding Friends and Sharing Video and Photos

While YouTube, Flickr, Facebook and other similar sites are indeed used to find friends and share experiences, photos and videos, many savvy marketers are finding that they can connect with groups, users, fans and enthusiasts.

How? By providing free information that members might find useful or enhance their experiences.  These types of sites should not be overlooked as a way to open 2-way dialogs with your target market.


Social Media Myth #6

You Have to be a Marketing Whiz or Computer Geek to Effectively Use Social Media

Once again, not true.  If you can surf the Internet, buy a book on Amazon and read blogs, you have the skills needed to benefit from social media.  Frankly, the most important thing you need to help your company get involved in social media marketing is the desire to learn and the time to implement some very basic ideas and strategies.

Now, are there more advanced features on some of these sites?  Sure, but even those can be applied by just asking current users or reading instructions that many of the sites themselves provide.  I'm telling you, this is not rocket science!

Click Here to Register

 Now You Can Learn How to Unleash the Power of Social Media Marketing from Leading Experts, Authors and Speakers

I have gathered the best of the best and brought them all together for two jam-packed days.  No "geek speak" or esoteric mind-mapping.  Just specific time tested strategies that you can start using right away. Not only that, but I have coaxed the presenters to provide each attendee with special bonuses.

Click Here to a Detailed Description of Our Guest Speakers

Here are Just a Few of Our Speakers

Chip Lambert Matt Bacak Mike Koenigs Shama Hyder Paul Colligan Nancy Marmolejo Dr. Ron Capps Dan Hollings Bill Wardell
LinkedIn Integrating Social Media YouTube Facebook Podcasting Expert Marketing Social Bookmarking Twitter Squidoo

You’ll discover tips, techniques and tactics that you can use the very next day to launch your own social media campaign.  You’ll learn how to:

  • Improve customer and prospect relationships

  • Conduct free market research via direct prospect interaction

  • Increase brand awareness

  • Generate traffic to your offline business

  • Spy on competitors

  • Find new channels of distribution

  • Drive traffic to your website

  • Become an expert in your field

  • Things you must do before you set up your social media campaign

  • How to integrate social media into your current marketing plans

  • Understand the crticial steps to social media success

  • Create linkbait – what is it and why you need it

  • Easy ways to get started in social media marketing

  •  Questions you need to ask before you get started

  • Decide whether to do it yourself or hire an outside company

  • Develop realistic expectations

  •  And much, much more

A huge benefit to this event is the people you'll meet and the relationships you'll develop.  What a great way to meet and speak with other companies - big and small, about their experiences, issues and opportunities.  The contacts you'll make, ideas you'll come up with and the mistakes you'll be able to avoid will undoubtedly save you time, money and a lot of headaches


These Attendees Learned a Lot and So Will You!



Click Here to See Even More Testimonials

Can't I Just Learn All This On My Own?

The obvious answer is...sure you could...but why would you want to?  Aren’t you strapped enough for time as it is? How valuable is your time and money?  Listen, people pay you for your expertise, because you are the expert.  You’ve “been there and done that” and so have all these speakers.

These experts have spent years and thousands of dollars collecting, testing, implementing, and perfecting their strategies with great success in hundreds of small businesses all over the world.   They've learned and perfected their strategies and know what works and what doesn’t.  Why reinvent the wheel at the expense of losing a ton of time and money?


Besides The Great Line Up Of Speakers and Topics, What Else Have You Added to the ISSM Workshop?

#1 - Special Workshop for Those New to Social Media

On Thursday night, February 26, I am going to hold a special Social Media "Sign-Up Session".  I am going to walk you through signing up for LinkedIn, Facebook, Twitter and YouTube.  You'll be asked to prepare some information ahead of time (to be used to create your online profile) and to bring your laptop.  Limited to 25 people and  Reservations  are Required

#2 - Special 2-Hour Networking Event on Friday Night

Get Up Close and Personal with the speakers -  An open and relaxed atmosphere where attendees get to mix and mingle with the speakers, network with other attendees and just relax after your first day of learning.  A great place to make new friends, create new business opportunities and just have some fun!   There will be a cash bar for those that want to partake.  This mini-mixer could be worth the entire price of admission!

Is There a Guarantee?...You Betcha!

100% Money-Back "Listen and Leave" Guarantee!









Listen to My Guarantee

I am so confident that you'll be happy with the knowledge gained from this workshop that I am going to give you an unheard of no-questions money back guarantee. 

If at the end of the first day, you don't feel as though you're getting all that was promised and you're not satisfied that what is being taught is was worth the money you paid, just let me know I will give you your money back.

Simply speak to me or one of my staff and we'll promptly refund your money AND give you a $100 gas redemption voucher for your inconvenience.  No hassles no penalty, no fine print.  It's that simple.

You Really Have Nothing to Lose and Increased Sales and Profits to Gain - The Risk is All Mine!

Click Here to Register

You won't find a live interactive workshop like this with these high caliber speakers anywhere at any price.  All that's left to do is register while there are still seats available. 

Let's face it, if you have come to this website and have read this far down on the page, then you obviously recognize how important social media is and will become to the continued success of your company.  The only thing left to do is to take action.  I urge you to sign up right now.

Don't let this opportunity pass you by.  Social media is here to your business? 

To your continued success,

David Carleton

David Carleton